Strawberries are served in Wimbledon this year will for the first time be tracked from factory to point with new high-tech sensors to make sure they are completely perfect.
Dedicated gadgets capture everything from soil nutrient levels to how often seedlings need watering and how much fertilizer is needed to help grow SW19.
Favorite snacks on the court should arrive in top condition, so the new tracker also provides temperature, collision and vibration feedback in the package while they are on their way to The All England Lawn Tennis Club.
Marion Regan of Hugh Lowe Farms, who has exclusively supplied Wimbledon strawberries for 25 years, said: “We are excited to work with Vodafone and their support helps us to optimize the growing conditions of our strawberries.
“It’s a great privilege to be the only strawberry supplier Wimbledonand it’s a role we’ve been playing for almost 30 years.
“Now we use VodafoneThe latest technology is to be able to supply the best quality strawberries ever, all produced in a more sustainable way, to the satisfaction of the fans ”.
Every year during the tournament more than 38.4 tons of fruit are harvested and consumed – 1.92 million strawberries.
Strawberries are very susceptible to disease, and MYFARMWEB technology means that the farm can make better decisions on how to apply controls to protect them and grow better quality fruit.
VodafoneThe new software will also help reduce CO2 emissions by making the agricultural process more efficient.
Nick Glidon, Business Director Vodafone UK, said: “Wimbledon would not be Wimbledon without strawberries! And we are excited to demonstrate the power of our technology to make such a large operation more efficient and reduce our environmental impact.
“We give the Hugh Lowe-Farms team invaluable new ideas that focus on data that really matters. This is a great example of how any industry can benefit from digital transformation. ”
Vodafoneofficial connection partner WimbledonIt is estimated that the introduction of smart technologies can help agricultural industries save 2.4-4.8 million tonnes of CO2e annually.