Greece has gone beyond its established tourist reputation to convey the feeling vacation in Greecesaid the tourism minister Vasilis Kikilias referring to the latest campaign in the country launched this week.
Titled Greece: You want to stay foreverThe new campaign is based on a series of events organized by the Ministry and the National Tourism Organization of Greece (GNTO), and goes beyond displaying the country’s popular destinations by telling a story, Kikilias said in an interview with Mega. .
The Minister added that the idea is to convey the message of rebranding Greece through the true history of the visitor: Otto from Austria.
“Undoubtedly, no one knows the beauty of our country, as Greece currently ranks 5th in the world. But the emotions created by this campaign are something unique, ”he said.
“Austrian Otto visited our country many years ago on vacation and was fascinated by its beauty and decided to stay here forever,” said the Minister.
Projects of digital nomads
Kikilias further referred to other actions aimed at attracting foreigners to Greece, including digital nomads“A global trend that is helping to improve tourism in the off-season,” he said.
“To facilitate remote work from Greecewe have developed a legal framework in cooperation with mobile operators to provide cheaper rates on the network, as well as with hoteliers and stakeholders in off-season tourism, ”said Kikilias, noting that this will create added value for Greece.
Digital nomadic projects are currently underway in Heraklion, Crete; Ermoupolis, Syras; and in Kalamata, and Kykilias said they would be spread throughout Greece.
Finally, commenting on the competitors market TurkeyKikilias said Turkey’s efforts to demand market share do not affect Greece.
“Turkey is a destination where prices are cheap. However, Greece competes with leading tourist destinations. Therefore, Turkey does not affect us. We are a leader in road tourism from Romania; every second Serb going abroad has chosen Greece this year; we are among the top 3 destinations for German tourists and number 2 for Britons, ”and above all, said Kikilias, Greece is one of the safest destinations, which is a key priority for the average European and American family. who wants to travel. .
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